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Article posted on CMS Wire
Quick Take Review: Matchbin's Social Marketplace for Publishers
"Matchbin is touted as the world’s first ecommerce platform as a service that specializes in both product and service matching. They’ve created something called the Community Marketplace Multimedia Edition. This technical wonder bundle is a fully fledged social media system, web content management system and ecommerce marketplace rolled-up in one."
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Scott Nelson, VP of Marketing, on KSL channel 5
"Scott Nelson, a vice president of marketing, was at the Angel Summit to discuss his company, "Matchbin." It's a company that works with small organizations, small towns and the like, that can't afford the costs to create their own Web sites.
Nelson came because he thought the conference was a good place to raise some money to help take the idea to the next level."
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Press Releases

Press Release: MATCHBIN RELEASES MAJOR UPGRADE TO ITS COMMUNITY MARKETPLACE

Press Release: MATCHBIN.COM EXPANDS REACH BY OFFERRING STATE-OF-ART PRIVATE LABELED COMMUNITY MARKETPLACES

Press Release: WILL NEWSPAPERS AND PRINT CLASSIFIEDS DIE WITH THE BABY BOOMERS?

Press Release: NO MORE DOOM AND GLOOM. GOOD TIMES AHEAD FOR PRINT CLASSIFIEDS!

Press Release: HOLIDAY ONLINE SHOPPING MADE EASISER THROUGH MYADSOURCE

Matchbin Releases Major Upgrade to Its Community Marketplace Top

Matchbin Community Marketplace Includes Several New and Innovative Features That Help Community Newspapers Bring Hyperlocal Content to Local Communities



SALT LAKE CITY, UT—December 10, 2007Matchbin, provider of a cutting edge technology platform that enables online communities on the World Wide Web, today announced the availability of a major upgrade to its Community Marketplace product. The robust upgrade makes it easier than ever for publishers of community newspapers to establish an online presence and publish local content to its community members. The upgrade includes enhancements to the product’s user interface that make the product easier to use. However, the most significant enhancements are in the product’s content management system including the ability to publish multimedia content easily.

“The new Community Marketplace publishing system from Matchbin driving Gridiron Central has allowed us to post content quickly and organize it in a way that allows viewers to find it easily,” said Jim Alred, New Media Director, Rome News-Tribune. “It is intuitive, easy to use and provides small newspapers with tools normally reserved for major chain-owned newspapers.”

“This new upgrade to our Content Management System is a remarkable step forward,” said Reed Brown, president and CEO of Matchbin. “Nowhere in the world can you find this enabling technology at such an affordable price. Our product provides a 10:1 price advantage over our competing products.”

Some of the key feature upgrades include:

Support for various content types

  1. News Story
  2. Obituary
  3. Birth Announcement
  4. Wedding Announcement
  5. Movie Review
  6. Restaurant Review
  7. Legal Notice
  8. Image Gallery
  9. Video Presentation
  10. Flash Presentation

Support for popular video types

  1. WMV
  2. Flash
  3. MPEG4
  4. QuickTime
  5. DV
  6. AVI

Support for popular audio types

  1. MP3
  2. WMA
  3. WAV

Other

  1. Search Content Widget
  2. Daily email digest feature
Matchbin’s Community Marketplace provides existing communities the ability to enhance their current web presence or power their entire online community. The Community Marketplace product was developed through close collaboration with existing owners of media companies and experts in the other targeted segments. The key capabilities of the product are:

Private labeled websites – hosted by Matchbin

  1. State-of-art template engine allowing fully customizable and branded websites
  2. Powerful website created in less than 5 hours
  3. Product packages and pricing controlled by the Community Marketplace owner
  4. Simple to use yet powerful multimedia online publishing solution to deliver
  5. hyperlocal articles, pictures, videos, and user created content.

Commerce – Facilitates B2C, C2C, and B2B transactions

  1. Seamless integration of online and print classified ads
  2. Local business directory creation and search
  3. Customizable websites for local businesses
  4. National and local business banner advertising

Social - Community Building

  1. Member posted community event calendar
  2. Collaborative multimedia online publishing, video, stories, pictures and audio
  3. User generated sub-communities such as clubs
  4. Blogs, Chat rooms, cell phone text message notification and chat capability
  5. Multiple profile social networking – total control of personal information
To learn more about the Community Marketplace Multimedia publishing system, join one of our upcoming webinars at matchbin.com

About Matchbin


Based in Salt Lake City, Matchbin is enabling a new market and large set of users by powering the world’s first network of online community marketplaces. Matchbin is not seeking to become another branded web site like Facebook, eBay, or craigslist. Matchbin provides a hosted technology platform for online communities by providing the infrastructure and technology that allows existing, branded communities to publish and manage various types of hyperlocal content enabling them to thrive in the internet age. For more information on the Matchbin solution, visit www.matchbin.com
# # #
Contact Information:
Scott Nelson
Matchbin
(801)833-4408
scott@matchbin.com
www.matchbin.com
MATCHBIN.COM EXPANDS REACH BY OFFERRING STATE-OF-ART PRIVATE LABELED COMMUNITY MARKETPLACES Top

Matchbin to provide locally focused online communities with global reach through its "first-to-market" program



Salt Lake City, UT, January 16, 2006 – Matchbin.com, the Salt Lake City based online trading service provider, announced today the release of a state-of-the-art product that will create a new business opportunity and paradigm shift in the multi-billion dollar online classified transaction arena.

Matchbin's release of its private labeled, online Community Marketplace enables entrepreneurs, businesses and organizations to own an e-commerce Community Marketplace that is locally focused, yet globally connected. This platform, with it's innovative technology, provides easy entry into the existing $17 billion dollar print classified market, as well as, the $6 billion plus market provided through eBay and Yahoo.

At no cost, members of these communities can buy, sell and trade goods and services with those within their Community Marketplace and have the option of doing the same on a global basis with other members of inter-connected Matchbin Communities.

In addition to transaction features, members of the community sites will have access to social networking tools, community specific announcements, information and a business directory of local service providers.

"We are excited to be the first online service to provide this unique and proprietary program," said Reed Brown, CEO of Matchbin.com. "The state-of-the-art technology powering our system provides limitless opportunities for Matchbin Community Marketplace partners to be on the cutting edge of e-Commerce and create significant growth for their organizations."

Revenue for Community Marketplace owners is generated from the sale of listing upgrades and other Matchbin products such as Servicefronts and Storefronts. These products are displayed in the Community Marketplace, but as with all listings and products, are accessible to any user on the Matchbin platform.

The Matchbin Servicefront is a website designed for service providers who wish to deliver their message and capture the online consumer market.

The Matchbin Storefront is a retail site, unique to a business of any size, to market products or services to millions of Internet users. Starting at a minimal $39.95 per month, and unlike other services in the marketplace, users will never be charged a transaction fee for items they sell.

Launched in 2002, Matchbin is the provider of the first online automated trading marketplace being used by individuals, organizations, and businesses, allowing them to buy, sell and trade locally, nationwide or on a global scale. Powered by Matchbin's ActiveMatch™ platform, Matchbin proactively searches and finds matches of goods and services for its growing number of online community marketplaces, allowing consumers and businesses worldwide a new way to buy, sell and trade goods and services with people they know and trust.

With currently 275 communities nationwide, owners of Matchbin's community marketplaces such as TheOutDoorXchange.com, BinSwap.com, Student801.com and TradeMyClubs.com have already seen the tremendous benefits of the new product capability for both their online business and memberships.

"Matchbin's focus to build community marketplaces through this state-of-the-art product is helping our members expand their reach in the global online classified and social networking marketplace," said Raymond Hamilton, founder and owner of TheOutDoorXchange.com.

"We are excited to have this new and powerful online tool that allows us to capture a part of the multi-billion dollar online industry," said Shawn Stewart, co-owner of BinSwap.com. "This will provide a unique and one-of-a-kind opportunity for entrepreneurs, organizations and businesses to have their own locally focused community marketplace that will be globally connected."

"Matchbin's unique e-marketplace technology allowed us to launch our first university student focused online marketplace in less than 30 days and saved us over $20,000. We are excited to be a part of the Matchbin globally connected e-marketplace and plan to launch multiple university focused marketplaces over the next few months," said Paul Richardson, co-founder and owner of Student801.com.

"For years I had wanted to start an online golf community where golfers could trade for clubs they needed. To build it I needed powerful software and substantial financial resources. With Matchbin's Community Marketplace, I now have all I need and for less than $500," said Chris Larson owner of TradeMyClubs.com.

About Matchbin.com



Matchbin™ Inc. located in Salt Lake City and established in 2002, is the world’s first online trading platform that specializes in product and service matching. Matchbin partners with entrepreneurs, organizations and businesses to offer a private-labeled website for their community. Matchbin then connects all of these communities and individual members together through its online cooperative platform and provides them with the ability to match products and services that they can then auction, buy, sell or trade on a local, regional, national or global basis.

For more information contact:

Reinig Morris
Tel: 801-908-5450 ext. 41616
E-mail: reinig@matchbin.com
WILL NEWSPAPERS AND PRINT CLASSIFIEDS DIE WITH THE BABY BOOMERS? Top

Newspaper life line bleak unless changes occur soon.



Salt Lake City, Utah October 29, 2006- Since the invention of the printing press, the newspaper has been the number one source of information for everything from local news to finding that perfect garage sale. However, as reported daily and often plastered on covers of leading magazines, the times are quickly changing for newspapers!

The immediate danger newspapers face is losing print classified categories, which consequently means billions of dollars for the industry. Gone to date are employment, automobiles, and next on the chopping board, real estate. Where have they gone? Online.

Online competitor’s websites are jerking classifieds out from under the feet of newspapers and doing it in record time. Within the last five years newspapers have lost categories that once earned them a nice chunk of change.

So who has the answer? And if it is presented, will newspapers take the initiative to do something before it is too late? Can they once again control the empire they have always dominated?

Recently, at the National Newspaper Association Convention in Oklahoma City, two companies, Matchbin and ArcaSearch, launched MyAdSource, their global solution for newspapers. By joining technologies, they created a solution allowing local newspapers to join the MyAdSource network of inter-connected newspapers nationwide. Using this network, consumers are able to conduct online searches through their local paper’s website and instantly receive all print classified ads that appear in their paper, as well as ads found in other papers that are a part of the MyAdSource network. The search results also display online ads which have been posted through other online communities affiliated with Matchbin.

MyAdSource is the first to offer the ability to search local, state and nationwide classified ads posted in print or online, through local newspaper websites. Through the partnering of Matchbin and ArcaSearch, newspapers have the ability to offer popular social networking features such as blogs, chat rooms, event calendars and clubs. Another feature of MyAdSource enables newspapers to publish each paper online.

Newspapers no longer have to fend for themselves. Survival of the industry, specifically saving print classifieds and other potential advertising dollars, rests in the hands of publishers nationwide. Will newspapers and print classifieds die with the Baby Boomers? The answer resides with the baby boomers who own the papers.

About MyAdSource



MyAdSource was established in 2006 through a joint partnership between Matchbin, provider of online Publisher Marketplaces based in Salt Lake City and ArcaSearch, provider of searchable online digital files for print newspapers based in Paynesville, MN. Together they have created the world’s first inter-connected online newspaper print classified search system. Community Newspapers utilizing MyAdSource instantly become a part of a nationwide network where consumers searching their local newspaper’s marketplace can instantly view local and nationwide print classified ads.

For more information contact:

Reinig Morris
Tel: 801-908-5450 extension 41616
E-mail: reinig@matchbin.com
NO MORE DOOM AND GLOOM. GOOD TIMES AHEAD FOR PRINT CLASSIFIEDS! Top

Strategic partnership between Matchbin and ArcaSearch will make MyAdSource the premier online solution for publishers of print classified ads.



Salt Lake City, Utah October 12, 2006 – Matchbin, the leading provider of online Publisher Marketplaces, announced today a strategic partnership with ArcaSearch, the provider of searchable online digital files for print newspapers. Through the joining of technologies they will officially launch MyAdSource, a global solution for local newspapers losing the classified battle, to members attending the National Newspaper Association Convention in Oklahoma City this week.

"We are thrilled to partner with ArcaSearch in offering this innovative, multifaceted tool," says Matchbin CEO Reed Brown. "Our solution is unique in that we allow an individual to conduct an online search for an item or service, and instantly see all print and online ads. Displayed print ads results are PDF images of the ad as it appears on the classified page. This unique feature creates greater value for the seller, newspaper and even for an advertiser who has an ad adjacent to the classified," says Brown.

MyAdSource provides an unparalleled technology that utilizes the access and search-ability of the internet, combined with the scope and reach of print classified ads. This unprecedented approach offers all newspapers an opportunity to gain back market share by being apart of an interconnected nationwide classified ad network.

"We are excited to be able to offer the consumer the ability to view print classifieds online," says ArcaSearch owner Cal Sixta. "This alone will add much more value to the classified ad. MyAdSource provides an exclusive opportunity for Newspapers to combine their strength in order to create an online presence unmatched by any other entity out there," says Sixta.

Standard industry solutions only allow online and print classified ads to be searched within a single marketplace. MyAdSource is the first to provide the ability to simultaneously search online and print classifieds on a local, state and global basis. Through this solution, print classifieds can take back market share that has been lost to online competitors such as Craigslist.

Currently, the Utah Press Association and Oklahoma Press Association are on board and will be recommending MyAdSource to all newspapers within their respective associations.

"We love it! This is the future of online advertising," says Kirk Parrish of the Utah Press Association. "So far, every newspaper that sets eyes on MyAdSource, loves it too."

Since 2001, the newspaper print classified industry has been in steady decline and now stands in jeopardy of loosing the battle. MyAdSource will empower newspapers to take back what has been lost.

Other strategic partnerships to MyAdSource will be announced in the coming weeks.

About Matchbin.com, Inc.



Matchbin.com, Inc. located in Salt Lake City and established in 2002, is the world’s first online trading platform that specializes in product and service matching. Matchbin partners with newspapers, professional associations, and businesses to offer private-labeled, custom websites to meet the specific needs of the client and their community. Matchbin then connects all of these communities, clients and individual members together through its online cooperative platform and provides them with the ability to match products and services that they can then buy, sell or trade on a local, regional, national or global basis.

For more information contact:

Reinig Morris
Tel: 801-908-5450 extension 41616
E-mail: reinig@matchbin.com
HOLIDAY ONLINE SHOPPING MADE EASISER THROUGH MYADSOURCE Top

Just in time for holiday shopping, new consumer online shopping feature offered through local newspaper websites nationwide.



Salt Lake City, Utah December 1, 2006 – Not finding the perfect unique gift for someone special can be the downside of the typical festive season. This year more and more people are heading online for their holiday shopping. Buying online is a great avenue for special gifts; however, on time delivery can be a troubling factor. MyAdSource is bringing online shopping closer to home. The perfect gift could be in your neighbor’s house.

MyAdSource, a new technology for newspapers, allows consumers to search both print and online classified ads found locally or nationally through their newspaper’s website.

"I was worried about finding the specific present my husband was wanting for Christmas. By being able to search all online and print classifieds together I was able to find it quickly, and find it locally," says Amy Dickerson of Salt Lake City, Utah.

"We are excited to be the first to provide consumers the ability to find incredible deals on items and services through their local newspaper website. This one stop place to search print and online classified ads allows consumers the ability to locate hard-to-find items that are perfect for the holidays," says MyAdSource Vice President Jack Morgan. "Consumers can visit any newspaper site that belongs to the MyAdSource network and through that site instantly receive all online and print classified ads that appear in their local paper, as well as, any other paper in the network," says Morgan.

With the stampede of die hard shoppers on Black Friday, the appeal of online shopping continues to grow. Newspapers using MyAdSource are making holiday shopping much easier for their consumers.

MyAdSource was created through the strategic partnership of Matchbin, provider of the Publisher Marketplace, and ArcaSearch, provider of searchable online digital files for print newspapers. By joining technologies, they created a solution that allows local newspapers to be a part of the MyAdSource network where together they are regaining the classified industry that has been going to online competitors.

Currently there are numerous newspapers and State Press Associations nationwide that have joined the MyAdSource network. Other features available in MyAdSource sites include provide online print classified ad submission, event calendars and social networking features.

About MyAdSource



MyAdSource was established in 2006 through a joint partnership between Matchbin, provider of online Publisher Marketplaces based in Salt Lake City, UT and ArcaSearch, provider of searchable online digital files for print newspapers based in Paynesville, MN. Together they have created the world’s first inter-connected online newspaper print classified search system. Community Newspapers utilizing MyAdSource instantly become a part of a nationwide network where consumers searching their local newspaper’s marketplace can instantly view local and nationwide print classified ads.

For more information contact:

Reinig Morris
Tel: 801-908-5450 ext. 41616
E-mail: reinig@matchbin.com
Copyright © 2007 Matchbin, inc.