Matchbin in the News


Matchbin Acquires NAVTEQ Broadcast Media Division to Form Radiate Media, Closes $22 Million Financing

Posted on BusinessWire.com

Matchbin announced today that it has closed its first institutional equity financing led by New York-based growth equity investor Level Equity. Greycroft Partners and vSpring Capital are co-investors in the $10 million round.

Simultaneously, the business acquired NAVTEQ Media Solution’s Radio and Television Group, closing a $12 million credit facility with Silicon Valley Bank. The combined company, aptly named Radiate Media, provides critical localized content, digital content management solutions and an advertising platform to over 6,000 local and national advertisers through its growing network of over 2,000 media partners.

Chris Rothey, who founded and took Traffic.com public before being acquired by NAVTEQ in 2007, has joined Radiate Media as CEO. "Technology and evolving content distribution models continue to rapidly change the way advertisers, large and small, promote themselves in a quantifiable fashion," said Rothey. "Our collective offering will help our media partners leverage their strong and enduring relationships with local businesses to provide both today’s and tomorrow's performance advertising solutions."

Matchbin announced today that it has closed its first institutional equity financing led by New York-based growth equity investor Level Equity. Greycroft Partners and vSpring Capital are co-investors in the $10 million round.
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After Acquiring NAVTEQ Ad Group, Matchbin Becomes Radiate Media; Adds $22 Million In Financing

Posted on TechCrunch.com

Matchbin, a company that creates CMS solutions and hosts websites for community newspapers, radio stations, and TV stations, announced today that it has acquired NAVTEQ Media Solution’s Radio and Television Group. The acquisition closes a $12 million credit facility with Silicon Valley Bank, and resulted in the creation of Radiate Media, which will offer localized content, digital CMSes and an advertising platform to local and national advertisers — among other things.
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Radiate Media, f.k.a. Matchbin, Seals $22M Debt & Equity

Posted on PEHUB.com

Matchbin has closed a $10 million equity financing round from investors including Level Equity, Greycroft Partners and vSpring Capital. Simultaneously with the financing, the company announced the acquisition of NAVTEQ Media Solution’s Radio and Television Group, and the closing a $12 million credit facility with Silicon Valley Bank. The combined company, which will now be called Radiate Media, provides local content management services and cloud-based digital publishing services. The combined company has offices in Malvern, Penn., and Salt Lake City.
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Matchbin raises $22M, rebrands as Radiate Media

The company acquires NAVTEQ's Radio and Television Group and gets a new CEO

Posted on Vator.tv

Matchbin, a local commerce, content, and digital publishing business, has quite a string of announcements this morning. The company announced Tuesday that it has closed a $22 million round of funding, acquired NAVTEQ’s Radio and Television Group, and rebranded as Radiate Media. Oh, and the company has a new CEO. The funding was led by Level Equity, with help from Greycroft Partners and vSpring Capital.

The new entity created by the merger of Matchbin and NAVTEQ—Radiate Media—will provide local and national advertisers with localized content, digital content management solutions, and an advertising platform via its media partner network. The company will continue to offer its Editionals content management solution for media partners, as well as the MatchLocal platform, which offers Web-based, mobile, and digital marketing opportunities to local businesses.
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CMOs Eye Disparity: Local Marketing Wishes, Reality

Posted on MediaPost.com

Posted on MediaPost.com

Nearly 50% of marketers surveyed by the Chief Marketing Officer Council believe localized marketing is essential to business growth and profitability, particularly as it relates to demand generation and sell-through of products and services.

However, just 27% of marketers have embraced local marketing automation platforms, resources and tools compared to 62% who either don’t have or are only now evaluating these options, according to the report, “Localize to Optimize Sales Channel Effectiveness,” which surveyed more than 300 brand marketers across all leading industry sectors. Only 12% see themselves as being highly evolved and knowledgeable, and 86% are looking for better ways to localize messaging, campaigns and outreach.

Surprisingly, the report (co-sponsored by Brand Muscle, Matchbin, MediaTile and MarketClik) also reveals that sites like Groupon and LivingSocial are not the top choice for national brand marketers looking for local outreach.
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Matchbin Forms Radiate Media™

New Company Will Combine Assets Acquired from NAVTEQ’s Broadcast Media Division

Posted on BusinessWire.com

"Matchbin, a leading provider of content management, advertising and local marketplace solutions for media companies, has acquired NAVTEQ’s Radio and Television Advertising Group, which as part of NAVTEQ Media Solutions provides content and advertising solutions for broadcast radio and television, forming Radiate Media, a next-generation media technology services company.

Radiate Media will utilize the combined companies’ robust technology platforms and media reach to create an end-to-end value chain connecting media partners with their advertisers and ultimately to the consumer, driving unprecedented commerce opportunities at a local, regional and national level."
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Free iPad app for 'one lucky publisher' who attends the Multimedia Key Executives Conference

Posted by Adolfo Mendez on the Inland Press Association website

"Matchbin Inc., an online and mobile publishing company for newspapers, plans to give a custom branded iPad app to “one lucky publisher” at no charge during next week’s Multimedia Key Executives Conference in St. Petersburg, Fla., according to Dennis Mulcahy, vice president of National Sales and Advertising for the Bountiful, Utah-based company."
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Matchbin Digital Network Announces Storefront Microsites for National Brands

Posted on PRWeb.com

"Matchbin, Inc., the leader in local digital advertising solutions, today announced the availability of Storefront, a hyperlocal microsite solution to give national and regional brands a local voice. With Storefront, each store or location within a national chain can take advantage of Matchbin’s large network of online media publications and business directories for improved local search engine optimization (SEO) both online and on mobile devices. Matchbin Digital Network’s 750+ media sites around the country create for national brands an engaging consumer experience with dynamic, local content on multiple platforms: online, on mobile devices, and on the iPad through our Editionals™ iPad publishing platform."
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Matchbin Announces Editionals™ iPad App and Publishing Platform

Posted on PRWeb.com

"Matchbin, Inc., the leader in digital publishing and local advertising solutions, today announced the Editionals™ iPad app and publishing platform to bring local news content to the forefront of digital publishing. This customizable solution allows media companies to launch their own branded app and also include their publications in the Editionals™ digital newsstand, which will be available in Apple's App Store later this spring."
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Journal Register rolls out Matchbin

Posted on AIMGroup.com

"Daily Deals and a robust online business directory are the combo of a la carte products that Journal Register Company is now selling by way of Matchbin. A long-time traditional media collaborator, Matchbin has recently introduced several new options for newspapers and broadcasters who want to evolve to digital." Click Here to Read More

Matchbin Launches Tablet Newsstand for Local Publishers

Posted on Peter Krasilovsky’s Local Onliner

"The release of the Samsung Galaxy Tab will give the iPad some competition. It reminds us that the rise of tablets has been positioned as a savior for publishing, including newspapers and magazines."

"One of the vendors that has focused on a better solution is Matchbin, the Utah-based CMS builder.... " Click Here to Read More

Matchbin’s ‘Deal a Day’ Targets Community Media, Non-English Speakers

Posted on Peter Krasilovsky’s Local Onliner

"Web site vendors may be well-positioned to jump-start Groupon-like “deal-a-day” offers. Analog Analytics and Adility, for instance, are seeking to leverage their respective media and sales channel relationships for deal a day.

Now jumping into the pool is Utah-based Matchbin, a CMS and digital advertising platform provider that has partnered with community newspapers, TV stations and radio stations... " Click Here to Read More

Marketplaces 2010: Focusing Vertical Sites on Revenue Opportunities

Posted on the BIA/Kelsey blog

"One of the last sessions at Marketplaces 2010 focused on what local niche or media sites can do to better leverage opportunities to grow revenues. Sitting on the panel were Tony Lee of Adicio, Ken Kalb from Analog Analytics and Reed Brown from Matchbin, who all had similar views on how to help local media sites create revenues.." Click Here to Read More