Matchbin Media Partners are revitalizing the role local media plays across the nation by offering dynamic, engaging Web sites to their communities. These sites utilize the latest innovations in multimedia (audio, video, slideshows and more) to deliver hyper-local news, events, business listings, blogs and communitygenerated content. Matchbin partners are seeing an increase in visitors up to 4x their previous site traffic. The communities they serve are propelling them back to being the central source for local information. As our partners return to their indispensable position, they are revitalizing advertising revenues by offering local businesses a direct outlet to their target market through Online Business Directory, Banner, and Classified Advertising.
| August 2009 Business Directory Revenue |
Month Started Selling the Business Directory |
Projected Annual Revenue from Business Directory |
|
|---|---|---|---|
| Star Herald | $5,373 | August 2009 | $103,161 |
| The Eagle Tribune | $3,800 | July 2009 | $77,520 |
| Bozeman Daily Chronicle | $3,600 | April 2009 | $69,120 |
| Logan Herald Journal | $3,225 | April 2009 | $58,050 |
| Salem News | $3,100 | August 2009 | $55,800 |
| Herald and News | $2,925 | April 2009 | $52,650 |
| Idaho Press Tribune | $2,625 | April 2009 | $47,250 |
| The Robesonian | $2,155 | January 2009 | $38,790 |
Pioneer Newspapers implemented a competition to help their sales force produce high revenue numbers. The competition was based on the number of business listings sold in a direct head to head competition between the Pioneer Newpapers and on the rep to rep level. Over half of the papers hit their stretch goals and 2 sales reps hit 8 accounts on the week. They sold over 100 listings and made $88K in 5 days. Currently they have made over $350K in revenue and are figuring out how they can produce more.